Video 1: Google Ads Overview

NOTE: The audio improves after 6:30.

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Video 2: Optimisation Method 1

Extra Video: AHAF Campaign

Video 3: Optimisation Method 2

Video 4: Optimisation Method 3

The Steps:

1 - Gather the top Keywords and Search Terms.

2 - Determine the top-performing ad.

3 - Duplicate the campaign.

4 - Delete all but one ad group.

5 - Create the perfect ad group. (Single Keyword, and 2 Ads)

6 - Duplicate the ad group and change the Keywords and First Headline in Ads. (Repeat for all KWs)

7 - Edit the Campaign Settings.

8 - Enable the Campaign.

BONUS Video: Full Optimisation Walkthough

Video Time Stamps:

0:05 - Optimising Keywords.
7:10 - Review Search Terms (ST).
12:40 - Add Negative Keywords (KWs).
18:45 - Adding ST from ALL TIME.
28:25 - Creating a Negative KW List.
31:58 - When & Where Ads Showed.
37:43 - Setting up a new Google Ad.